We have boosted Product Development with GenAI
At CreativeDock, our journey with AI in product development has been transformative. While GenAI can help with small tasks in product development, e.g. crafting epics and tasks for developers or drafting scrum processes, the real game changer comes when we zoom out and look at the big picture of product development optimisation.
Words by: Vit Vavrinec, Photos by: Midjourney
Creative Dock business model
As a company specialising in maximising the potential of large corporations' underutilised assets, we focus on building and operating corporate ventures for our clients and optimising their operations while utilising GenAI. Our approach is anchored in a unique methodology. The initial phase involves idea generation through a process known as 'design.' Following this, we move to the testing phase. It's in this phase that the full potential of VenturIA is utilised.
Synthetic Personas as a Specific Example of Using AI for Product Development
VenturIA is our model that operates on AI synthetic personas and idea generation principles, enabling us to test any concept, product scope, or feature with high accuracy. We are moving beyond traditional methods that rely solely on human testers. Our GenAI-generated personas represent specific customer profiles with unique needs in diverse global locations, offering a nuanced and comprehensive approach to product testing and market analysis. For example, we backtested one of our products with AI-synthesised personas representing product users from Saudi Arabia. They provided us with the same pain points as real customers.
Synthetic Personas, aka VenturIA
The strength of VenturIA lies in its ability to simulate customer behaviour, and the flexibility of personas complements this. These AI-driven personas are available and ready to provide insights 24/7, plus they have time for us. Therefore, there are no interview cancellations, as it often happens with human customers. As a result, VenturIA accurately reflects the characteristics we define in our prompts, making it an invaluable tool for comprehensive and reliable product testing, market analysis and product optimisation.
Deploying AI in Product Develompent – Effortless Persona Generation
One of the standout features of VenturIA is its capacity to generate AI personas based on specific prompts. We no longer need to create personas for testing manually. By inputting relevant details, such as location, preferences, and needs, VenturIA effortlessly generates AI customers, saving time and ensuring a diverse and comprehensive testing environment.
Global Testing, One Platform
VenturIA empowers us to test products and features on a global scale, all from a centralised platform. Thanks to AI we can simulate user interactions from different corners of the world without needing an extensive network of human testers. This global perspective allows us to identify potential issues, preferences, and opportunities that may have been overlooked in a more localised testing approach.
Real-World Results: 90% Alignment with Actual Customers
Having tested VenturIA on several projects, the outcomes have been impressive, with a remarkable 90% alignment with natural customer responses. The insights gained from VenturIA are accurate and more extensive, providing a deeper understanding of user preferences and behaviours. To avoid any doubts, we always backtest synthetic interviews with actual customers from the market and compare the results.
Accelerating AI Product Testing in Virtual Markets
VenturIA proves particularly valuable in the initial phases of a project when establishing the first interaction with the "virtual market" is crucial. The tool enables us to gather essential feedback on propositions rapidly. While we acknowledge the necessity of real customer testing during the MVP phase, VenturIA has significantly accelerated our testing timelines.
Results of AI Integration – Instead of 3 Weeks, Testing Can Be Done in 3 Hours
By seamlessly integrating AI personas and idea generation, we've not only increased the accuracy of our testing but also streamlined the entire process. The entire process of creating personas, formulating questions, identifying pain points, and drafting solutions could take just a few hours instead of the several weeks it used to require. Yes, it's still AI, but it represents a significant milestone in speeding up our workflow, allowing us to pivot solutions in the real market while addressing virtual customer challenges.
In today's market, launching a proper service is crucial. Real customers are weary of microsite testing, smoke testing, etc. Although the idea of the synthetic persona is not unique, the value in our in-house methodology comes from lots of research and trial and error. We can launch a well-tested MVP product in record time, and this is just the beginning. It's only a matter of time before we can conduct most product developments via AI.
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